Direct Mail marketing is a simple, cost-effective way to reach an audience of potential customers or anyone else you need to reach. In an era of instant, electronic communication, is there still a place for an old-fashioned piece of physical mail?
Build a Better Direct Mailer
If you are getting started with marketing through the mail, you may have some questions. Building a direct mailer is not rocket science, but there are a few things you’ll need to know.
1. Attention Grabber: If you hope to communicate with a potential customer, donor or event attendee, you must get their attention first. You may use a photo, colorful graphics or a clever phrase; the choice is yours.
2. Contact Information: If your readers have questions, who can they ask? Being available to answer questions, give more information or even field complaints from unhappy recipients, you will not only be doing the right thing; you may even turn a complainant into a customer.
3. Call to Action: How would you like your reader to respond? Should they call you, visit your website or just show up at your place of business or event? Be sure to let them know what to do.
Direct Mail marketing can help you reach the audience that matters the most to your business or organization. For very little money, you can deliver a timely, tangible connection to your company. Just follow these simple guidelines, and you can see for yourself what so many other advertisers have known for years: Direct Mail marketing works.