Want better sales?
It’s all about that mix—the marketing mix. From print to email to mobile, top marketers combine channels to provide a consistent customer experience regardless of channel used. Here is some data every marketer ought to know.
58% of online shoppers browse print catalogs for ideas
25% of marketers saying direct mail or print ads are the channels most likely to be combined with email campaigns (Ascend2)
61% of marketers boosting investment in lead-nurturing mailers in 2015(Regalix)
44% of marketers citing multichannel as an essential skill for marketers(Econsultancy)
45% of marketers are increasing mobile spending this year (Target Marketing)
7.6% Average response rate for print + email campaigns
6.0% Average response rate for print-only campaigns (InfoTrends)
+1.2 billion Increase in spending on U.S. direct mail marketing in 2015(Winterberry Group)
42% of brand research conducted on phones and tablets
56% of consumers who read the postcards that come in the mail (Direct Marketing Association)
Integrating Multichannels: Percent of marketers integrating multiple channels into their campaigns in 2014:
38% — Three channels
29% — Four channels
(Experian Marketing Services)
Prioritizing Multichannels – Percent of chief marketing officers who prioritize the multichannel experience:
71% — high-growth companies
41% — low-growth companies
(Percolate)
There are lots of channels out there. Use the right combinations and make them work for you!